Overview
Selling your work as an artist can be complicated and sometimes even painful - from de-tangling yourself emotionally from the work, to finding your customer, to what happens when someone doesn’t want to pay you. Creative Money is an e-book I created to help you sell like an artist.
The Process
Inspired by my personal challenges with balancing finance and creativity, I started by distilling my experience and advice down to an easy to digest, quickly communicative format. I then laid out all seven chapters over the course of a 70 page e-book.
Sales & Marketing
Leading up to the book’s release, I created a mini series of short video content that teased and expanded upon some of the book’s most compelling chapters. All video and social content I produced drove to my website, where the e-book was available for purchase.
