Overview

Your Moment of Ambition is a 10-part series featuring footage from Dream, Girl that was too good to leave on the cutting room floor.

Whether you’re daydreaming about growing your side hustle or taking tangible steps to start your own business, you’ll come away from YMOA feeling inspired, uplifted and ready to conquer.

Deeper Storytelling

At the core of YMOA was our 10 videos. But to tell a deeper story, my team and I conducted additional interviews with experts, building upon the themes in each video with long form editorial content.

Social Strategy

We launched YMOA with a multi-channel campaign, creating an email newsletter, teaser Instagram stories content, shareable graphics, and more for each of our 10 videos.

The women featured in the series were given social packets that included video clips, graphical quotes, and imagery to share on their social channels.